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Astoria d.o.o. is a company that was founded 15 years ago, and today has projects, clients and partners at the national level. The company has four departments and manages to successfully combine different activities and professional interests. It has gathered a dynamic team of people with valuable experience in various projects related to design, publishing and the organization of different events. Astoria d.o.o. is a company whose structure is divided into the following basic activities: computer education, graphic and web design, publishing and special projects. In addition, Astoria is the publisher of Livingstone Magazine, famous for its high quality photography and the presentation and promotion of excellent Croatian photographers.

The Livingstone Association specializes in development and promotion of cultural tourism of Croatia. The association was born through long work of the Astoria Ltd. company and co-operators gathered around the company's projects. Along with many multimedia programs (publications, events, installations, exhibition, etc.) that have been prepared and organized independently by Astoria's departments, the best known are the Photodays photo-festival and the Livingstone magazine. The mission of the Association is to create programs that produce new values within permanent projects. The actual project of the Livingstone Association is Livingstone club and ARTdoor.

Maistra, Inc. is a leading hotel company in Croatia and is a part of the Adris Group concern. Maistra's tourist buildings are located in prestigious locations in Rovinj and Vrsar, two beautiful Istrian tourist destinations of exceptional natural and cultural-historic value. Maistra, Inc. was established in March, 2005, inheriting 50 years of experience in the tourist business, which in combination with the application of new technologies, the implementation of international standards from the tourism industry, a respect of all the norms of sustainable development and a special awareness towards preserving the environment as the most important resource, this represents the foundation of the company's future development. Maistra, Inc. has set ambitious goals for itself regarding the development of its tourism portfolio and the creation and building of its own tourism brands that hace the highest quality content and services. In accordance with the set goals, Maistra, Inc. has positioned itself as a leader of national tourism development. The mission of Maistra, Inc. is to become a first-class and well-known tourism company and destination on the Adriatic coast which will, with a strong reliance on destination brands and the offering of an authentic Istrian, Croatian and Mediterranean atmosphere, highly personalised and welcoming services, and the development of modern and competitive contents, enable the creation of a unique experience. This is with the goal of satisfying the needs of the most demanding guests and with the goal of positioning itself as one of the best tourist companies in the Mediterranean.

Rovinj is considered to be one of the most attractive tourist destinations in Croatia, and a town that has exceptional natural, ecological, architectural and historical heritage and values. Considering the number of guest arrivals and overnight stays, the town is one of the leading tourist spots in Istria and Croatia. For years, Rovinj has received numerous tourist awards and in 2008 it was pronounced the Croatian tourism champion.

One of the strategic aims of the tourism industry is to turn Rovinj into a 4 and 5 star destination, to make the town recognizable on the international market, to create products that will extend the tourist season and to increase the number of overnight stays and profits.

The Rovinj Tourist Office has an important role in the town’s promotion and its main tasks are to improve the general conditions for tourism development, to create a recognizable and attractive tourist setting, to link up various elements and to shape the tourist offer, to co-ordinate general and particular interests in the development of the tourist offer, and to raise the awareness of the citizen’s of Rovinj of the economic, cultural and social importance of tourism and the protection of the environment. When organizing and managing various events, TZ Rovinj tries to give its guests and citizens an authentic experience of Rovinj and Istria, emphasizing its tradition, culture, customs and adhering to a slogan that portrays Rovinj as a romantic destination – “Romantic Mediterranean”. Photodays is an event that in the best possible way reflects the proposed promotion of Rovinj's values by combining the traditional and the modern.